Browsing by Author "Alalwan, Ali A."

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An integrated model for m-banking adoption in Saudi Arabia

Baabdullah, Abdullah M.; Alalwan, Ali A.; Rana, Nripendra P.; Patil, Pushp; Dwivedi, Yogesh K. (2019 , Article)
Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ...
Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen... more authors ... less authors ( Wiley-Blackwell , 2022 , Article)
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...