Browsing by Author "Elbedweihy, Alaa M."
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Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
Elsharnouby, Mohamed H.; Elsharnouby, Tamer H.; Jayawardhena, Chanaka; Elbedweihy, Alaa M. ( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ... -
Customer relationship building: The role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.; Jayawardhena, Chanaka; Elsharnouby, Mohamed H.; Elsharnouby, Tamer H. ( Elsevier B.V. , 2016 , Article)Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
Elsharnouby, Tamer H.; Elsharnouby, Mohamed; Jayawardhena, Chanaka; Elbedweihy, Alaa M. ( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...