Browsing by Author "Kizgin, Hatice"
Now showing items 1-4 of 4
-
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Kronemann, Bianca; Kizgin, Hatice; Rana, Nripendra; K. Dwivedi, Yogesh ( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
Baabdullah, Abdullah M.; Rana, Nripendra P.; Alalwan, Ali Abdallah; Algharabat, Raed; Kizgin, Hatice; Al-Weshah, Ghazi A.... more authors ... less authors ( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...