Browsing by Subject "Functional magnetic resonance imaging"
Now showing items 1-4 of 4
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Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to ... -
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
( Emerald , 2020 , Article)Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims ... -
The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI
( Emerald Publishing , 2015 , Article)Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship ... -
The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate the factors that underpin consumer attitude toward switching a product brand, using functional magnetic resonance imaging (fMRI) to study brain activity during the ...