Browsing by Subject "Industrial marketing"
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B2B service innovation and global industrial service management
( Elsevier Inc. , 2019 , Other)This special edition of IMM aims to develop knowledge and generate new insights and applications of service innovation in B2B context, and global industrial services management relevant to scholars and managers. This article ... -
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...