Browsing by Subject "compliance with Shari'ah"
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Impact of Shari’ah on Consumers’ Behavior Toward Sales Promotion Tools: Focus on Egyptian Convenience Products
( Routledge , 2017 , Article)This study measures to what extent compliance with Shari'ah moderates the relationship between different sales promotion tools-namely, price discount, product demonstration and sampling, buy one get one free (bonus pack), ...