Browsing by Subject "Social media"
Now showing items 1-20 of 40
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A framework for antecedents of trust in social commerce
( Inderscience Publishers , 2018 , Article)Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number ... -
Anatomy of scholarly information behavior patterns in the wake of academic social media platforms
( Springer Verlag , 2019 , Article)As more scholarly content is born digital or converted to a digital format, digital libraries are becoming increasingly vital to researchers seeking to leverage scholarly big data for scientific discovery. Although scholarly ... -
Blogs as an Effective Social Media Tool in Education
( Association for the Advancement of Computing in Education (AACE) , 2019 , Conference Proceedings)Abstract: The growth of web 2.0 tools is increasingly influencing higher education. Educators debate the effectiveness of social media tools in educational environment. Some empirical studies reported positive evidences ... -
BroDyn'18: Workshop on analysis of broad dynamic topics over social media
( CEUR-WS , 2018 , Conference Paper)Social media streams are flooded with posts related to topics that are broad (i.e., cover several sub-topics) and dynamic (i.e., develop over time) which attract long-standing user interests. Posts about topics like "Brexit" ... -
CheckThat! at CLEF 2020: Enabling the automatic identification and verification of claims in social media
( Springer , 2020 , Conference Paper)We describe the third edition of the CheckThat! Lab, which is part of the 2020 Cross-Language Evaluation Forum (CLEF). CheckThat! proposes four complementary tasks and a related task from previous lab editions, offered in ... -
A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
( Ingenta Connect , 2022 , Article)This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ... -
Conducting research on the world's changing mediascape: Principles and practices
( Cogitatio Press , 2019 , Article)As digital technology sweeps across the globe, bringing far-reaching changes to the media environment and beyond, international research on the nature and impact of these changes is essential. This commentary situates media ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
The double-edged sword of social media usage during the COVID-19 pandemic: demographical and cultural analyses
( Emerald Publishing , 2022 , Article)Purpose: This exploratory research aims to (1) investigate the bright and dark sides of social media use during the COVID-19 pandemic; (2) explore the impact of demographic factors on social media usage; and (3) assess the ... -
Effectiveness of social media sentiment analysis tools with the support of emoticon/emoji
(2019 , Conference Paper)Organizations are increasingly interested in using microblogging platforms, such as Twitter, to get rapid feedback in several domains using sentiment analysis algorithms to rate, for example, whether a target audience is ... -
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
( John Wiley and Sons Ltd , 2019 , Article)One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic ... -
An exploratory social media intervention for perception and behavior on eating away from home: A cluster randomized trial in Chongqing, China
( Elsevier , 2022 , Article)A modern diet with high energy density is harmful to health and negatively affects the environment. Eating out is particularly prevalent among young adults and has steadily increased in many countries over the last few ... -
Global Media Ethics and the Digital Revolution
( Taylor and Francis , 2021 , Book)This edited book aims at responding to the challenges posed by the speedy developments in satellite TV and digital technologies. It attempts at addressing media ethics from a global perspective and discusses how we can ... -
Image Steganography Using Deep Learning Methods to Detect Covert Communication in Untrusted Channels
(2021 , Master Thesis)Media has become a primary medium of communication with the help of the constantly evolving technology. Social media like Facebook, YouTube, Twitter, WhatsApp, and other sites have become a platform for exchanging audio, ... -
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ... -
The impact of social media adoption on competitive advantage in the small and medium enterprises
( Inderscience Publishers , 2017 , Article)Internet-based social media delivers huge benefits to SMEs. There is, however, little research into whether SMEs in Gulf Cooperation Council states use it to gain competitive advantage. This study investigated the relationships ... -
InstaPower Opportunities for dental students to connect with patients without borders.
( John Wiley & Sons, Ltd , 2022 , Article)Social media offers tremendous opportunities for professional communities and connecting with public. We would like to share our experience in the use of social media to boost the learning of dental students by connecting ... -
An integrated model for using social media applications in non-profit organizations
( Elsevier , 2021 , Article)The growing social media use worldwide has encouraged researchers to research on how and why it is adopted. However, the majority of studies have focused on the individual rather than the organizational level. There is ... -
The integration of social media in the delivery of unit materials: A comparative examination of the experience of Macquarie University and Qatar University
( IEEE , 2016 , Conference Paper)Social media is an important technological and cultural development with which the new generation of students are intimately familiar and use on a daily basis. As a communications tool social media has vast and varied ... -
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
( Elsevier , 2020 , Article)The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ...