Browsing by Author "Yammout, Dina"
Now showing items 1-1 of 1
| Title | Author | Publication Date | Publisher | Type |
|---|---|---|---|---|
| Brand switching of high-technology capital products: How product features dictate the switching decision | Al-Kwifi, Sam; Ahmed, Zafar U.; Yammout, Dina | 2014 | Emerald Group Publishing Ltd. | Article |