تصفح Management & Marketing حسب المؤلف "Chebat, Jean-Charles"
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Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles ( Elsevier Ltd , 2016 , Article)Understanding how shopping experiences impact shoppers' well-being becomes one of the crucial issues for retailers. However, empirical research on that issue remains scarce. The current study endeavors to take an initial ...