Browsing Management & Marketing by Title
Now showing items 656-664 of 664
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What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ... -
Wisdom from Arabian networks: a review and theory of regional supply chain management
( Taylor & Francis , 2020 , Article)The purpose of this article is to present a systematic review of the supply chain management (SCM) research on the Gulf Cooperation Council (GCC) countries of Bahrain, Kuwait, Oman, Qatar, the United Arab Emirates and Saudi ... -
Women in engineering: A qualitative investigation of the contextual support and barriers to their career choice
( Elsevier , 2019 , Article)This study explores both past and current experiences of female engineering students. Women continue to be underrepresented in certain STEM (science, technology, engineering, and mathematics) fields in most countries. Using ... -
Women Leadership, Culture, and Islam: Female Voices from Jordan
( Springer Nature , 2023 , Article)This paper aims to explore the experiences of female leaders considering the interplay of gender, religion, and culture. Drawing on an inductive-qualitative study, the paper examines perceptions regarding the role of ... -
Yemeni banking system: Critical issues and future recommended strategies
(2012 , Article)In the current changing and challenging business environment, banks have been gaining an increasing importance in paving the way for the development processes in any country.Banks, however, bridge the gap between individuals ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ... -
Zooming in on co-creation practices of international franchisors
( Elsevier , 2021 , Article)There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ... -
اضطراب التجارة العالمية والمحلية جراء جائحة كورونا وانعكاساتها على قطر
( College of Business and Economics - Qatar University , 2020 , Video)انطلاقًا من أهمية مشاركة الجامعة في خدمة المجتمع ولتقصِّي تداعيات الأزمة العالمية نظمت كلية الإدارة والاقتصاد بالتعاون مع كلية القانون في جامعة قطر حلقة نقاشية عن بُعد بعنوان: اضطراب التجارة العالمية والمحلية جرّاء جائحة ...