Browsing Center for Entrepreneurship and Organizational Excellence by Author "Levänen, Jarkko"

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    • Frugal innovation: Antecedents, mediators, and consequences 

      Hossain, Mokter; Agarwal, Nivedita; Bhatti, Yasser; Levänen, Jarkko ( John Wiley & Sons Ltd. , 2022 , Article)
      Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...

    • Pursuing Frugal Innovation for Sustainability at the Grassroots Level 

      Hossain, Mokter; Levänen, Jarkko; Wierenga, Marleen ( Cambridge University Press , 2021 , Article)
      Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing ...