Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "Frugal entrepreneurship"

Now showing items 1-2 of 2

    • Frugal entrepreneurship: A way to seize business opportunities for low-income customers 

      Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem ( Springer Nature , 2023 , Article)
      Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...

    • Frugal innovation for sustainable rural development 

      Mokter, Hossain; Park, Sukyung; Shahid, Subhan ( Elsevier , 2023 , Article)
      Sustainable development (SD) is a key concern for businesses, governments, and policymakers, with a particular emphasis on rural areas for achieving the sustainable development goals (SDGs). Frugal innovation offers a new ...