Browsing by Author "Al-Areefi, M.A."
Now showing items 1-4 of 4
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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
Al-Areefi, M.A.; Hassali, M.A.; Ibrahim, M.I.B.M. (2012 , Article)Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ... -
Physicians' perceptions of medical representative visits in Yemen: A qualitative study
Al-Areefi M.A.; Hassali M.A.; Ibrahim, Mohamed Izham Mohamed (2013 , Article)Background: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are ... -
Relationships between physicians' characteristics and practice-setting factors and their attitude towards drug promotion
Al-Areefi, M. A.; Ibrahim, M. I. M.; Hassali, M. A. A.; Alfadl, A. A. ( Blackwell Publishing Ltd , 2019 , Article)Purpose This study aims to investigate relationship between attitude and belief of physicians towards drug promotion and their characteristics and practice-setting factors in Sana'a, Yemen. Methods A survey method ... -
The role of pharmaceutical marketing and other factors in prescribing decisions: The Yemeni experience
Al-Areefi, M.A.; Hassali, M.A.; Ibrahim, Mohamed Izham MohamedB. (2013 , Article)Background: Prescribing decisions are a complex phenomenon and influenced by many pharmacological and non-pharmacological factors. Little is known about the actual prescribing behaviors of physicians or the factors behind ...