Browsing by Author "Fetais, Abdulla H."
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Artificial Intelligence Adoption for E-Government: Analysis of Enablers in an Emerging Economy
Fetais, Abdulla H.M.A.; Faisal, Mohd Nishat; Sabir, Lamay Bin; Al Esmael, Bader ( IGI Global , 2022 , Article)Recent advancements in artificial intelligence (AI) are expected to have a major impact on the ways governments provide services to the population. The major objective of this paper is to identify success factors for AI ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P. ( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...