Browsing by Author "Bala, Pradip Kumar"
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Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P. ( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Responsible natural language processing: A principlist framework for social benefits
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Irani, Zahir ( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
Behera, Rajat Kumar; Bala, Pradip Kumar; Tata, Sai Vijay; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...