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Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
Brand switching of high-technology capital products: How product features dictate the switching decision
( Emerald Group Publishing Ltd. , 2014 , Article)Purpose – The purpose of this paper is to investigate the factors that underpin brand switching of medical imaging products by mass-market users. Most of the literature on brand switching is focused on competitive market ... -
Breakfast consumption habits and cognitive ability in chinese youth: A six year follow‐up longitudinal cohort study
( MDPI , 2021 , Article)This study aimed to assess the relationship between breakfast composition and long‐term regular breakfast consumption and cognitive function. Participants included 835 children from the China Jintan Cohort Study for the ... -
Breaking Barriers: The Promise and Challenges of Immune Checkpoint Inhibitors in Triple-Negative Breast Cancer
( Multidisciplinary Digital Publishing Institute (MDPI) , 2024 , Article Review)Triple-negative breast cancer (TNBC) is a highly aggressive malignancy with pronounced immunogenicity, exhibiting rapid proliferation and immune cell infiltration into the tumor microenvironment. TNBC’s heterogeneity poses ... -
Breaking down the export barriers for small and medium-sized enterprises: Focus group study across Vietnam
( Inderscience Enterprises Ltd. , 2021 , Article)This paper attempts to empirically analyse the motivations and barriers among Vietnamese businesses in undertaking export activities. The study applies thematic analysis method and categorisations developed from extant ... -
Breaking HK17 in Practice
( Institute of Electrical and Electronics Engineers Inc. , 2019 , Conference Paper)In November 2017, Hecht and Kamlofsky submitted HK17, a quaternion(octonion)-based Diffie-Hellman key exchange protocol, to NIST post-quantum cryptography project, and thought that at least O(p8) arithmetic operations are ... -
Breaking up prolonged sitting time with walking does not affect appetite or gut hormone concentrations but does induce an energy deficit and suppresses postprandial glycaemia in sedentary adults
( NRC Research Press , 2016 , Article)Background: Breaking up periods of prolonged sitting can negate harmful metabolic effects but the influence on appetite and gut hormones is not understood and is investigated in this study. Methods: Thirteen sedentary (7 ... -
Breaking up prolonged sitting with moderate-intensity walking improves attention and executive function in Qatari females
( Public Library of Science , 2019 , Article)Background Cultural, environmental and logistical factors promote a sedentary lifestyle within Qatar, particularly for females. Sedentary behaviour is acutely associated with poor cognitive function and fatigue, and ... -
Breaks or long range dependence in the energy futures volatility: Out-of-sample forecasting and VaR analysis
( Elsevier B.V. , 2016 , Article)The aim of this paper is to propose an empirical strategy that allows the discrimination between true and spurious long memory behaviors. That strategy is based on the comparison between the estimated long memory parameter ... -
“Breakthrough Therapies” for Breast Cancer Metastasis.
( OMICS International , 2015 , Article)Breast Cancer Metastasis (MBC) is an ultimate death sentence remains a challenge for clinicians worldwide.According to the Metastatic Breast Cancer (MBC) Awareness Network about 155,000 patients are living nowadays with ... -
Breast cancer awareness campaign “Move Forward” - حملة التوعية بسرطان الثدي "امضي قدمً
( Qatar University , 2020 , Video) -
Breast Cancer During Pregnancy: A Marked Propensity to Triple-Negative Phenotype.
( Frontiers Media , 2020 , Article)Breast and cervical cancers comprise 50% of all cancers during pregnancy. In particular, gestational breast cancer is considered one of the most aggressive types of cancers, which is a rare but fatal disease. However, the ... -
Breast cancer image classification using pattern-based Hyper Conceptual Sampling method
( Elsevier Ltd , 2018 , Article)The increase in biomedical data has given rise to the need for developing data sampling techniques. With the emergence of big data and the rise of popularity of data science, sampling or reduction techniques have been ... -
Breast cancer in the GCC countries: A focus on BRCA1/2 and non-BRCA1/2 genes.
( Elsevier , 2018 , Article)The GCC is an economic alliance of six Arab countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates (UAE). The rate of endogamous marriage among the GCC countries is approaching 100%, with ... -
Breast Cancer Knowledge, Attitudes and Practices amongst Women in Qatar
( Multidisciplinary Digital Publishing Institute (MDPI) , 2022 , Article)This cross-sectional study examines knowledge, attitudes, and practices surrounding breast cancer awareness and screening among women residents in Qatar. Females, >18 years old, registered with the Primary Health Care ... -
Breast carcinoma metastasis suppressor gene 1 (BRMS1): update on its role as the suppressor of cancer metastases.
( Springer , 2015 , Article)BRMS1 was discovered over a decade ago as a potential tumor suppressor gene. In this review, we summarize the recent findings about the structure of BRMS1, mechanisms of its action and a role of BRMS1 in the cancer ... -
Breast lump as the initial presentation of metastatic uterine leiomyosarcoma: a case report and comprehensive literature review
( Medicinska Naklada Zagreb , 2024 , Article)Uterine leiomyosarcoma (uLMS) is a rare but aggressive cancer with a high metastatic potential and an unfavo-rable prognosis. A 54-year-old woman with a history of uterine fibroids clinically presented with a painless, ...