Browsing by Subject "Social Commerce"

Now showing items 1-2 of 2

    • Adapting the UTAUT2 Model for Social Commerce Context 

      Shoheib, Zaki; Abu-Shanab, Emad Ahmed ( IGI Global , 2022 , Article)
      Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of COVID-19. The simplicity of the unified theory of acceptance and use of technology (UTAUT) and ...

    • FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR 

      SHOHEIB, ZAKI ABD ELKARIM AHMED (2019 , Professional Masters Project)
      Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...