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Strategic Sourcing in Construction Companies- A Case Study in Qatar
(Business Administration, 2018 , Professional Masters Project)
Sourcing is a key success for modern business, it is a continuous process based on business analysis and market intelligence to incorporate customer needs and organizational goals; thus, improving overall value of the ...
AN INTEGRATED MODEL OF HIGHER EDUCATION INSTITUTIONS (HEIS) SERVICE QUALITY: THE CASE OF QATAR UNIVERSITY
(Science in Marketing, 2018 , Master Thesis)
Over the more recent times, Higher Education Institutions (HEIs) are being considered as service providers that are experiencing intensive competition and rapid growth. This research study introduced an integrated conceptual ...
THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR
(Science in Marketing, 2018 , Master Thesis)
The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ...
MARKETING COMMUNICATION STRATEGY-GAC MOTOR
(Science in Marketing, 2018 , Professional Masters Project)
GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ...
THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
(Science in Marketing, 2018 , Master Thesis)
This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ...
The Role Of Individuals' Cultural Orientation On Motivations To Create Brand-Related User Generated Content (Ugc)
(Marketing, 2018 , Master Thesis)
Online platforms such as social media, blogs, forums and brand websites have not
only enabled consumers all over the world to communicate with each other but have also
enabled marketers and brands to reach out to the ...
Environmental Disclosure And Its Impact On Firm Value And Cost Of Capital: The Case Of Gcc Listed Chemical And Petro-Chemical Sector
(Accounting, 2018 , Master Thesis)
Environmental sustainability and disclosure are widely debated branches of Corporate Social Responsibility (CSR) in today’s corporate world. The concern is much wider among the environmentally sensitive industries. ...
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
(Marketing, 2018 , Master Thesis)
Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ...
Factors That Drive Qatar University Students To Digital Entrepreneurship In Qatar: Motivational Factors Identification
(Business Administration, 2018 , Professional Masters Project)
As part of the Qatar National Vision 2030, transforming the State of Qatar into a
global, knowledge-based, and diversified economy will be accomplished by enhancing the
skills of human capital that are related to research ...
Balanced Scorecard And Strategy Map In The Public Healthcare Sector: A Case Study From Qatar
(Business Administration, 2018 , Professional Masters Project)
During the last four decades, many Scholars have dedicated their efforts to develop tools and systems for the managers to assist them in managing and improving the performance of their organizations. Many tools and frameworks ...