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The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
(Science in Marketing, 2020 , Master Thesis)
With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ...
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(Marketing, 2021 , Master Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
KEY STRATEGIES TO ATTRACT TALENTED FACULTY MEMBERS: A GLOBAL OVERVIEW
(Business Administration, 2023 , Master Thesis)
Background: This thesis aims to find the common themes under which employee attraction strategies fall. The paper focuses primarily on strategies universities use to attract talented faculty members, by looking at strategies ...
HOW DO FINTECH STARTUPS CREATE VALUE IN AFRICA?
(Business Administration, 2023 , Master Thesis)
Purpose: Despite the fact that Fintech businesses in Africa confront several challenges that may hinder their success, Fintech offers greenfield potential in Africa. One possibility is to fundamentally alter how more than ...
THE ROLE OF CORPORATE GOVERNANCE IN REDUCING CARBON EMISSION DURING COVID-19: A GLOBAL PERSPECTIVE
(Accounting, 2023 , Master Thesis)
Greenhouse gas emission is primarily responsible for global warming and climate change, which are significantly impacting air quality, human health, business activity, and the overall economy. Corporate governance plays a ...
USING APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN QATAR'S BROKERAGE FIRMS: OPPORTUNITIES AND CHALLENGES
(Accounting, 2023 , Master Thesis)
Artificial Intelligence is becoming popular among organizations operating within financial and non-financial sectors. It is utilized in managing several aspects of organizational functions, including planning, controlling, ...
EXPLORING THE PARADOX OF PRIVACY AND PERSONALIZATION IN ARTIFICIAL INTELLIGENCE ENABLED SOCIAL MEDIA ADVERTISING
(Marketing, 2023 , Master Thesis)
The emergence of Artificial Intelligence (AI) has transformed the landscape of social media advertising, enabling businesses to target their audience with greater precision and accuracy. This study aims to investigate the ...
OIL PRICE UNCERTAINTY AND RENEWABLE ENERGY INNOVATION: AN INTERNATIONAL EVIDENCE
(Finance, 2023 , Master Thesis)
Climate change is a significant global issue that is closely tied to efforts to decrease energy usage and increase energy efficiency. Over the last few decades, there has been a significant rise in interest regarding the ...
THE IMPACT OF CARBON RISK ON TRADE CREDIT
(Finance, 2023 , Master Thesis)
Global climate change presents a growing danger to the environment, economies, and human population as well as disrupting sophisticated ecological systems. Several nations have enacted rules and measures to reduce and ...