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Using Data Mining Techniques to Predict NOx Emissions Levels in Gas Fired Boilers
(Business Administration, 2019 , Professional Masters Project)
Natural gas industry becomes one of the largest sectors in the today’s world economy. With the growth of production, pollutants from gas processing plants continue to grow, forcing government and legislative authorities ...
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
(Business Administration, 2019 , Professional Masters Project)
SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ...
MARKETING COMMUNICATION STRATEGY-GAC MOTOR
(Science in Marketing, 2018 , Professional Masters Project)
GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ...
THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
(Science in Marketing, 2018 , Master Thesis)
This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ...
The Role Of Individuals' Cultural Orientation On Motivations To Create Brand-Related User Generated Content (Ugc)
(Marketing, 2018 , Master Thesis)
Online platforms such as social media, blogs, forums and brand websites have not
only enabled consumers all over the world to communicate with each other but have also
enabled marketers and brands to reach out to the ...
Environmental Disclosure And Its Impact On Firm Value And Cost Of Capital: The Case Of Gcc Listed Chemical And Petro-Chemical Sector
(Accounting, 2018 , Master Thesis)
Environmental sustainability and disclosure are widely debated branches of Corporate Social Responsibility (CSR) in today’s corporate world. The concern is much wider among the environmentally sensitive industries. ...
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
(Marketing, 2018 , Master Thesis)
Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ...
Clinical Information System: Measuring End-User Satisfaction in a Governmental Hospital in Qatar
(Business Administration, 2020 , Professional Masters Project)
Clinical services in hospitals are too diversified and include different kinds of care patient needs. To be efficient, clinical services need to be supported by a promising clinical information system. As we did not find ...
Using Social Media Influencers to Promote Qatar as a Tourist Destination
(Business Administration, 2020 , Professional Masters Project)
The main objective of this study is to understand the qualities of social media
influencers, in the travel and tourism industry, which generate trust in the followers,
thereby having an impact on the followers’ intention ...
The Effects of Board Characteristics and Ownership Structures on Compliance with Mandatory IAS/IFRS Disclosure Requirements: Evidence from Qatar
(Master of Accounting, 2020 , Master Thesis)
Compliance with internationally accepted and renowned accounting disclosure requirements has presented itself with having utmost importance in times of increased calls for transparency. This study aims to examine the effect ...