Browsing by Author "Parayitam, Satyanarayana"
Now showing items 1-3 of 3
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Assessing customers' attitude towards online apparel shopping: A three-way interaction model
Patel, Ashok Kumar; Singh, Anurag; Rana, Nripendra P.; Parayitam, Satyanarayana; Dwivedi, Yogesh K.; Dutot, Vincent... more authors ... less authors ( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ... -
The influence of social drivers on using ride-hailing services
Rana, Nripendra P.; Singh, Anurag; Parayitam, Satyanarayana; Mishra, Anubhav; Bhatt Mishra, Deepa ( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Pooja, Goel; Parayitam, Satyanarayana; Sharma, Anuj; Rana, Nripendra P.; Dwivedi, Yogesh K ( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ...