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AuthorBai, Li
AuthorCai, Zhengjie
AuthorLv, Yalan
AuthorWu, Tingting
AuthorSharma, Manoj
AuthorShi, Zumin
AuthorHou, Xiaorong
AuthorZhao, Yong
Available date2018-09-24T09:44:32Z
Publication Date2018-09-01
Publication NameInternational Journal of Environmental Research and Public Healthen_US
Identifierhttp://dx.doi.org/10.3390/ijerph15092059
CitationBai, L.; Cai, Z.; Lv, Y.; Wu, T.; Sharma, M.; Shi, Z.; Hou, X.; Zhao, Y. Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China. Int. J. Environ. Res. Public Health 2018, 15, 2059.
ISSN1661-7827
URIhttp://hdl.handle.net/10576/11099
AbstractThis study explored whether the efficacy of food safety education interventions can be increased by message framing among medical university students, and demonstrated the role of personal involvement within the message recipient in moderating framed effects. A cross-sectional study of food safety message framing was conducted among medical university students (randomly selected 1353 participants). An online self-administered questionnaire was used to collect information. Wilcoxon rank-sum test and Ordered multivariate logistic regression were utilised in the data analyses. The present study showed significant differences in acceptance between the gain- and loss-framed groups ( < 0.001). Participants with higher personal involvement had higher acceptance than those with low personal involvement in gain- and loss-framed message models ( < 0.001). The acceptance of participants who were concerned about their health condition was higher than those who were neutral regarding their health condition ( < 0.001) and participants who suffered a food safety incident had higher acceptance than those who did not ( < 0.05). This study portrayed the selection preference of message framing on food safety education among medical university students in southwest China. Participants exposed to loss-framed messages had higher message acceptance than those exposed to gain-framed messages. Personal involvement may affect the food safety message framing. Public health advocates and professionals can use framed messages as a strategy to enhance intervention efficacy in the process of food safety education.
Languageen
PublisherMDPI
Subjectfood safety education
Subjectgain- and loss-framed message
Subjectmedical university students
Subjectpersonal involvement
TitlePersonal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China.
TypeArticle
Pagination1-15
Issue Number9
Volume Number15
ESSN1660-4601


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