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AuthorBadghish, Saeed
Available date2018-10-21T06:59:06Z
Publication Date2016-03
Publication NameStudies in Business and economicen_US
CitationBadghish, Saeed. The Influence of Income and Education on Saudi Dissatisfied Consumers Behaviour, Studies in Business and economic, (2016), VOL19, NO1, Qatar University, 5-18
ISSN1818-1228
URIhttp://hdl.handle.net/10576/11138
AbstractThe purpose of the study is to explore the differences and similarities in post dissatisfaction behaviours between different levels of income and education among Saudi consumers. Currently few articles are available on the postdissatisfaction behaviour in growing markets, such as Arab countries despite the fact that GCC economies like the United Arab Emirates as well as Saudi Arabia are rising rapidly as their shopping background includes Western forms of retail. The sample was drawn from Saudi individuals which encountered a dissatisfying experience within a single type of retail outlet that sells electrical goods. The established survey instrument constructs considered different consumer complaint behaviour variable. Data were analysed using descriptive statistics, t-tests, Anova, and chi square analysis. The research addressed a literature gap and revealed a specific aspect of complaint behaviour which is related to income and educational levels. The quantitative study finds no differences in consumer complaint behaviour in terms of education and income levels of participants, with a single exception in the assessment for chances of success with complaint where lower educated participant is associated with higher complaining disposition.
Languageen
PublisherQatar University
Subjectpost-dissatisfaction behaviour
Subjecteducation
Subjectincome
SubjectSaudi Arabia
TitleThe Influence of Income and Education on Saudi Dissatisfied Consumers Behaviour
TypeArticle
Pagination5-18
Issue Number1
Volume Number19


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