Factors influencing reading news on the mobile devices in Qatar in light of augmented reality (AR) & Virtual reality (VR)
AuthorEl-Kassem, Rima Charbaji
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Purpose: The purpose of this study is to examine and better understand the factors influencing reading news on the mobile devices in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Design/Methodology/Approach: A large convenience sample of 699 respondents from Qatar was surveyed. The researcher employed KMO measure of sampling adequacy and the Bartless test of sphericity to establish the construct validity of the instrument using advanced SPSS. The four extracted and rotated dimensions were found to be reliable and valid. Main Findings: Findings from Multiple Regression Analysis have confirmed two out of six hypotheses. Two independent variables (1) nationality and (2) interest in using AR & VR out of six explanatory variables are significant in predicting the use of mobile devices to follow regional and international news in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Implications: Gone are the days when Qataris have to wait to get the traditional printed newspapers. A more proactive approach from decision makers in Qatar’s newspaper printing industry is needed to benefit from the findings of this research and the digitalization of international news. Novelty: This article empirically correlates two fields of research: the digital copy of the real world and reading international news.
- Social & Economic Survey Research Institute Research [172 items ]