Browsing Management & Marketing by Title

Now showing items 79-98 of 627

    • B2B service innovation and global industrial service management 

      Dayan, Mumin; Ndubisib, Nelson Oly ( Elsevier Inc. , 2019 , Other)
      This special edition of IMM aims to develop knowledge and generate new insights and applications of service innovation in B2B context, and global industrial services management relevant to scholars and managers. This article ...

    • Balanced leadership from an Islamic perspective: Between philosophy and practice 

      Farrag, Dalia Abdelrahman; Sobh, Rana ( De Gruyter , 2023 , Book chapter)
      Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ...

    • Balanced scorecard in the hospitality and tourism industry: Past, present and future 

      Tahniyath, Fatima; Elbanna, Saïd ( Elsevier Ltd. , 2020 , Article)
      After its introduction in 1992, the balanced scorecard (BSC) has attracted considerable interest from both scholars and practitioners. This is evidenced by the increasing number of publications addressing BSC and the large ...

    • Bank efficiency assessment using a hybrid approach of random forests and data envelopment analysis 

      Bou-Hamad, Imad; Anouze, Abdel Latef ( Institute of Electrical and Electronics Engineers Inc. , 2015 , Conference Paper)
      This study introduces a three-stage integrated framework consisting of data envelopment analysis (DEA), random forest, and logistic regression to examine and predict the impact of environmental variables on banks' performance. ...

    • Barriers towards widespread adoption of V2G technology in smart grid environment: From laboratories to commercialization 

      Adnan N.; Md Nordin S.; Althawadi O.M. ( Springer International Publishing , 2018 , Book chapter)
      A new era of transportation has experienced electrification and undergoes notable changes in the last few decades. The concern about environmental friendly technology carries almost a huge expansion prospect to electric ...

    • Baseline formation for damage diagnosis in a turbine blade 

      AlQaradawi, Mohamed; Nayfeh, Jamal; Nicholson, David ( Aalborg University , 2005 , Conference Paper)
      In the absence of a baseline for the pre-damaged structures, an attempt is made to create one, analytically, using dimensional analysis and physically using stereolithography. First, a preliminary diagnosis check is performed ...

    • Being socially responsible: How green self-identity and locus of control impact green purchasing intentions? 

      Sharma, Nitika; Lal, Madan; Goel, Pooja; Sharma, Anuj; Rana, Nripendra P. ( Elsevier , 2022 , Article)
      This paper investigates the influence of green self-identity (GSI) and two attributes of locus of control, namely external environmental locus of control (ExLOC) and pro-environmental locus of control (PELOC), to predict ...

    • Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate 

      Becheur I.; Guizani H.; Shaaban K. ( Elsevier Australia , 2019 , Article)
      This study examines the effectiveness of using guilt in road safety advertising among young populations characterized as having high levels of belief in fate, and refutes the positive relationship between belief in fate ...

    • “Better together”: Right blend of business strategy and digital transformation strategies 

      Deepa Bhatt, Mishra; Haider, Imran; Gunasekaran, Angappa; Sakib, Md. Nazmus; Malik, Nishtha; ... more authors ( Elsevier , 2023 , Article)
      Despite the growth of digital transformation (DT) research, exactly how business strategy relationships lead to the successful implementation of digital transformation strategy (DTS) is not yet clearly understood. Although ...

    • Beyond Brand Personality: Building Consumer-Brand Emotional Relationship 

      Becheur, Imene; Bayarassou, Oula; Ghrib, Hela ( Sage Publications India Pvt. Ltd , 2017 , Article)
      This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and ...

    • Bilingual Cyber-aggression detection on social media using LSTM autoencoder 

      Kumari, Kirti; Singh, Jyoti Prakash; Dwivedi, Yogesh Kumar; Rana, Nripendra Pratap ( Springer Nature , 2021 , Article)
      Cyber-aggression is an offensive behaviour attacking people based on race, ethnicity, religion, gender, sexual orientation and other traits. It has become a major issue plaguing the online social media. In this research, ...

    • Blockchain-Based Manufacturing Supply Chain Management Using HyperLedger Fabric 

      Gasmi, Houssem; Belhi, Abdelhak; Hammi, Assam; Bouras, Abdelaziz; Aouni, Belaid; ... more authors ( Springer Science and Business Media Deutschland GmbH , 2022 , Conference Paper)
      Production of goods has reached record numbers in the last decades as it became more efficient and effective than ever before due to the automation and digitalization of the production process. This gave customers more ...

    • Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following 

      Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Routledge , 2023 , Article)
      This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ...

    • Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram 

      Akbar, Tooba Ali; El-Gohary, Hatem ( IGI Global Publishing , 2022 , Book chapter)
      Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ...

    • Brand switching of high-technology capital products: How product features dictate the switching decision 

      Al-Kwifi, Sam; Ahmed, Zafar U.; Yammout, Dina ( Emerald Group Publishing Ltd. , 2014 , Article)
      Purpose – The purpose of this paper is to investigate the factors that underpin brand switching of medical imaging products by mass-market users. Most of the literature on brand switching is focused on competitive market ...

    • Building ambidextrous supply chains in SMEs: How to tackle the barriers? 

      Faisal, Mohd. Nishat; Talib, Faisal ( IGI Global , 2017 , Article)
      Ambidexterity involves developing competencies to excel simultaneously on the exploration and exploitation dimensions. Few studies in literature discuss ambidexterity in a supply chain context. The research presented in ...

    • Building trust in multi-stakeholder collaborations for new product development in the digital transformation era 

      Barrane, Fatima Zahra; Ndubisi, Nelson Oly; Kamble, Sachin; Karuranga, Gahima Egide; Poulin, Diane ( Emerald Group Holdings Ltd. , 2021 , Article)
      Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ...

    • Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries 

      Hoteit, Maha; Hoteit, Reem; Aljawaldeh, Ayoub; Van Royen, Kathleen; Pabian, Sara; ... more authors ( Elsevier , 2023 , Article)
      Background The COVID-19 pandemic has revealed the fragility of the global food system, sending shockwaves across countries' societies and economy. This has presented formidable challenges to sustaining a healthy and ...

    • Can Arab-origin brands go global? An exploratory study 

      Farrag, Dalia Abdel Rahman; Abu Gharara, Sahar Raafat ( Emerald Group Holdings Ltd. , 2022 , Article)
      Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ...

    • Can board environmental orientation improve U.S. firms' carbon performance? The mediating role of carbon strategy 

      Moussa, Tantawy; Allam, Amir; Elbanna, Said; Bani-Mustafa, Ahmed ( John Wiley & Sons, Ltd and ERP Environment , 2020 , Article)
      Overwhelming evidence from prior research suggests a positive association between corporate board characteristics and carbon performance; however, very little is known about the mechanisms linking the two variables. This ...