Browsing Management & Marketing by Subject "Age-at-entry"

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    • International franchising and performance: a resource-based perspective 

      Ghantous N.; Das S.S. ( Emerald Group Publishing Ltd. , 2018 , Article)
      Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ...