Browsing Management & Marketing by Subject "Arab"

Now showing items 1-3 of 3

    • A Comparative Analysis of Arab and U.S. Cultural Values on the Web 

      Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun ( Taylor & Francis , 2015 , Article)
      ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and ...

    • Editorial: Between antiquity and modernity in sustainability management research: reflections from MSAR board members 

      El-Bassiouny, Noha M.; Abbas-Ali, Heba; Hammerschmidt, Maik; Elbanna, Said; Fröhlich, Elisabeth ( Emerald Publishing Limited , 2022 , Article)
      Despite the seemingly diverse Arab countries, there are elements of commonality and homogeneity in culture and tradition and, hence, using deductive reasoning, we can objectively claim that there is what we can call an ...

    • Localizing to Arabic consumers: Insights from print advertising 

      Sobh R.; Singh N.; Chun W.; Benmamoun M. ( Routledge , 2018 , Article)
      This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ...