Browsing Academic by Subject "Luxury brands"

Now showing items 1-4 of 4

    • Expressing herself through brands: The Arab woman's perspective 

      Alserhan, Baker Ahmad; Halkias, Daphne; Boulanouar, Aisha Wood; Dayan, Mumin; Alserhan, Omar Ahmad ( Emerald Group Holdings Ltd. , 2015 , Article)
      Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ...

    • Luxury Brands and Corporate Social Responsibility: A Perspective on Consumers' Preferences 

      Ho, Han; Awan, Mahmood A.; Khan, Habib Ullah (2016 , Article)
      The recent growth trends of globalization has witnessed prominent growth in luxury brand sales over the recent years. However, the dramatically changing economic environment also leads to hardship for luxury brand companies ...

    • The young luxury consumer in Qatar 

      Farrag, Dalia Abdelrahman ( Emerald Group Publishing Ltd. , 2017 , Article)
      Purpose: This study aims to examine the factors influencing Qatari youth's attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in ...

    • User’s Technology Acceptance Model to Promote Trust Towards Mobile Commerce in Qatar 

      Al-Khalaf, Eiman Abdulla M A (2018 , Master Thesis)
      In the present fast-moving generation, the world of technology along with the support of the Internet has splendidly enhanced our daily lives. For instance, today everything is accessible on our fingertips, there is no ...