Browsing Faculty Contributions by Subject "Value orientation"
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Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework ... -
I buy green products, do you...?'': The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate ...