Browsing by Author "Maher, Amro A."
Now showing items 1-6 of 6
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Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. ( Emerald , 2021 , Article)Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ... -
Foreigner service orientation: does the perception of other consumers matter?
Maher, Amro A.; Elsharnouby, Tamer H. ( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ... -
Local consumer well-being in a multicultural marketplace: From conflict to engagement
Elsharnouby, Tamer H.; Maher, Amro A. ( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ... -
The Perceived Threats from Migrants and their Effects on Government Service Equality
Maher, Amro A.; Aljafari, Abdullah M.; Maher, Ahmed ( Routledge , 2017 , Article)Governments market policies like ?products,? hoping that they will receive public support. With the increasing opposition to migrants in many countries, governments face more pressure to enact laws that favor citizens over ...