تصفح 2014 - Volume 17 - Issue 1 حسب الموضوع "International Marketing"
السجلات المعروضة 1 -- 1 من 1
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Accounting for Interaction and Individual Specific Effects in an Analysis of International Air Traveler Preferences
( Qatar University , 2014 , Article)selection decision based on contingency theory. Previous work has focused on main effects without eploring the significance of interaction or individual heterogeneity effects. Contingency theory suggests contextual and ...