Browsing Management & Marketing by Title
Now showing items 196-215 of 664
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Drivers of circular economy for small and medium enterprises: Case study on the Indian state of Tamil Nadu
( Elsevier , 2022 , Article)The present paper highlights the growing relevance of the Circular Economy (CE), its adoption by Small- and Medium-sized Enterprises (SMEs), and the relationship between the drivers of CE. Using a case study of CE adoption ... -
Drivers of employee entrepreneurial intention: a study of the oil and gas sector in Qatar
( Inderscience Publishers , 2023 , Article)Many employees are opting to start new businesses while working full-time for established firms. Although employee entrepreneurship has attracted much attention recently, very little is known on what motivates employees ... -
Drivers’ perceptions of the sharing economy for transport services
( Elsevier Inc. , 2022 , Article)The sharing economy (SE) has been studied from various perspectives, but ridesharing is a particularly popular type of SE that has manifested around the world. Prior studies of the SE have largely explored customers’ ... -
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel
(2022 , Article)The Elaboration Likelihood Model (ELM), as a dual-process approach to theorizing attitude formation and persuasion phenomena, has garnered popularity and praise since its inception by Petty and Cacioppo in 1979. Nevertheless, ... -
Dynamics of group lending mechanism and the role of group leaders in developing countries: Evidence from Nigeria
( IGI Global , 2019 , Article)Group lending mechanisms have increasingly become popular among microfinance providers in recent years. This is largely due to its ability to leverage joint liability to increase loan repayments whilst promoting an ... -
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to ... -
E-government to m-government: A study in a developing economy
( Inderscience Enterprises Ltd. , 2016 , Article)This research intends to address variables that would facilitate the migration to m-government model in a developing economy experiencing a very high growth and adoption of mobile communication technology. By conducting ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ... -
EC-B2B Systems Boosts the Enterprise Performance
( The Medwell Online , 2014 , Article)The growth of EC-B2B System adoption and capability has become a requirement for effectively servicing the businesses of many large and Small-to-Medium Enterprises (SMEs) around the world. In this current research, perceptions ... -
Editorial: Between antiquity and modernity in sustainability management research: reflections from MSAR board members
( Emerald Publishing Limited , 2022 , Article)Despite the seemingly diverse Arab countries, there are elements of commonality and homogeneity in culture and tradition and, hence, using deductive reasoning, we can objectively claim that there is what we can call an ... -
Education and employment reforms toward developing human capital: the case of Qatar
( Emerald Publishing Limited , 2023 , Article)This study aims to build on the human capital development theory that focuses on the education and development of individuals considering their spillover impact on the organization’s and community’s improvement. Through ... -
Educational outcomes and labour market based on supply and demand: A Qatari perspective
( Taylor and Francis , 2017 , Book chapter)This article investigates the question of what are the stock and current flow of educational outcomes in Qatar and to what extent such outcomes are linked to the labour market and hence provide it with required skills. The ... -
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ... -
The effect of awareness, knowledge and cost on intention to adopt green building practices
( Inderscience , 2020 , Article)Addressing the threats of climate change has become one of the world's major challenges. More than 36 billion tonnes of carbon dioxide emissions have been recorded recently and the construction industry has been identified ... -
The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
( Emerald Group Publishing Limited , 2006 , Article)Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
The effect of performance appraisal on job performance in governmental sector: The mediating role of motivation
( Growing Science , 2020 , Article)The purpose of this paper is to assess the impact of performance appraisal on job performance focusing on the role of Motivation in the governmental sector in Qatar. While many organizations consider performance appraisal ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
The Effectiveness of E-Entrepreneurship Training Programs in the Emerging Markets (GCC)
( IGI Global , 2022 , Article)The study aimed to examine the effectiveness of e-entrepreneurship training programs (EETP) content (curriculum), EETP period, EETP trainers (instructors – individual mentor’s role) and EETP candidates’ input (involvement ...