Browsing Management & Marketing by Type "Book chapter"
Now showing items 21-37 of 37
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I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
( Springer Nature , 2020 , Book chapter)In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ... -
The Impact of Supplier Orientation on Firm Innovativeness: An Abstract
( Springer Nature , 2017 , Book chapter)For over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and ... -
Innovation and Smart Cities Research: A Review and Future Directions
( Springer Nature , 2024 , Book chapter)This chapter aims to review existing evidence and map research on innovation in smart cities. Based on data from 822 articles and chapters, bibliometric analyses were performed to capture descriptive statistics and key ... -
Integrating sustainability in cloud computing for managing sustainable knowledge in higher education
( IGI Global , 2014 , Book chapter)This chapter aims to present a conceptual model in order to facilitate sustainability in cloud computing resulting in sustainability in organizational knowledge in education. From one perspective, while cloud computing has ... -
Internet Banking Encounter Quality of Arab Middle East Banks: Organizational Determinants
( IGI Global , 2021 , Book chapter)The aim of this chapter was to evaluate the impact of organizational determinants in term of ownership, age, size and global presence on the quality of internet banking service encounter in the Arab Middle East region. A ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
Investigating the role of knowledge gaps in enhancing quality in cloud environments
( Palgrave Macmillan , 2016 , Book chapter)In recent years we have all heard about the advantages and benefits of the so-called “cloud” for the use of corporate software (Gopalakrishnan, 2009; Neto et al., 2008; Takabi et al., 2011). It can be argued that the ... -
Managing risk in small and medium enterprises (SMEs) supply chains' using quality function deployment (QFD) approach
( IGI Global , 2015 , Book chapter)Supply chain risk management (SCRM) is the process of risk mitigation in supply chains achieved through collaboration, coordination and application of risk management tools among the partners, to ensure continuity coupled ... -
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ... -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2013 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ... -
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
( IGI Global , 2017 , Book chapter)Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ... -
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
( Springer Nature , 2023 , Book chapter)With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ... -
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ... -
Structuring IT function: Imperative for the new millennium
( Taylor and Francis , 2019 , Book chapter)Globalization of the world economy is made possible only by advances in information technology (IT). The IT function has come a long way from being organized as a centralized function to becoming a more distributed ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ...