تصفح Management & Marketing حسب الموضوع "Female consumers"
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Expressing herself through brands: The Arab woman's perspective
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ...