Browsing Management & Marketing by Subject "Online reviews"
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Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
( Springer , 2023 , Article)Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, ... -
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
( Elsevier , 2021 , Article)The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ... -
Quantifying the effect of eWOM embedded consumer perceptions on sales: An integrated aspect-level sentiment analysis and panel data modeling approach
( Elsevier , 2021 , Article)This paper proposes a text-analytics framework that integrates aspect-level sentiment analysis (ASLSA) with bias-corrected least square dummy variable (LSDVc) – a panel data regression method – to empirically examine the ...