Browsing Management & Marketing by Subject "Technology adoption"
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Factors influencing the adoption of online shopping in Lebanon: An empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
( Inderscience Enterprises Ltd. , 2019 , Article)This paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and ...