Browsing Academic by Author "Al-Gasawneh, Jassim Ahmad"
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Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus
Hammouri, Qais; Al-Gasawneh, Jassim Ahmad; Abu-Shanab, Emad Ahmad; Nu-Sairat, Nawras M.; Akhorshaideh, Hakim ( Growing Science , 2021 , Article)This research empirically explored the factors influencing the continuous use of mobile Apps in Jordan. The research utilized the Theory of Planned Behavior, the Diffusion of Innovation Theory and the Social Cognitive ...