تصفح Academic حسب المؤلف "Awan, Mahmood A."
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Can IT industry merger and acquisition effect on brand equity of their product/services? A case study from Qatar
Khan, Habib Ullah; Awan, Mahmood A. ( Medwell Journals , 2019 , Article)A combination of assets and liabilities when associated to a brand which provides additional value to the specific product and/or service is brand equity. Branding is used as a means to arrive at a conclusion and decision ... -
Online banking: A comparative study of Chinese and Saudi customers perceptions of service quality
Awan, Mahmood A.; Khan, Habib Ullah; Chiang, Ho Han ( ARRAY Development (Canada) Inc. , 2016 , Article)Level of service quality (SQ) provided by an organization creates and develops company competitive advantage for it in the market place. The increasing technological service facilitators (e-services) create a new platform ...