Browsing Academic by Author "Ben Mimoun, Mohamed Slim"
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Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
Ben Mimoun, Mohamed Slim; Lancelot Miltgen, Caroline; Slama, Boulbeba ( Elsevier , 2022 , Article)Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ... -
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
Bahri-Ammari, Nedra; Coulibaly, Daouda; Ben Mimoun, Mohamed Slim ( Elsevier , 2020 , Article)Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ...