• I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract 

      Bayarassou, Oula; Becheur, Imene; Valette-Florence, Pierre ( Springer Nature , 2020 , Book chapter)
      In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ...
    • Watermain Breaks in Hong Kong: Causes and Consequences 

      Ahmad, Tayyab; Shaban, Ibrahim; Zayed, Tarek ( Qatar University Press , 2023 , Conference Paper)
      Watermain failure is a complex problem associated with significant socio-economic and environmental impacts. The complexity of this problem originates from many factors of physical, operational, and environmental nature. ...