Browsing Faculty Contributions by Subject "Consequences"
Now showing items 1-2 of 2
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I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
( Springer Nature , 2020 , Book chapter)In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ... -
Watermain Breaks in Hong Kong: Causes and Consequences
( Qatar University Press , 2023 , Conference Paper)Watermain failure is a complex problem associated with significant socio-economic and environmental impacts. The complexity of this problem originates from many factors of physical, operational, and environmental nature. ...