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The integrated impact of new product and market flexibilities on operational performance: The case of the Jordanian manufacturing sector
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The purpose of this paper is to investigate and test the relationship between a company?s strategic flexibility, as evidenced by new product development flexibility and market flexibility, and its operational ...
Do different marketing practices pre-suppose different frames of reference? An exploratory study
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ...