Browsing Research Units by Subject "Affordable products"

Now showing items 1-2 of 2

    • Frugal entrepreneurship: A way to seize business opportunities for low-income customers 

      Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem ( Springer Nature , 2023 , Article)
      Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...

    • Frugal innovation: Unveiling the uncomfortable reality 

      Hossain, Mokter ( Elsevier , 2021 , Article)
      Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...