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Humoristic Translanguaging in Intercultural Communication in Qatar: Merits, Limitations, and Its Potential Contribution to Policy Development
(
Springer, Singapore
, 2021 , Book chapter)
This paper deals with the merits and limitations of a pedagogical practice that has been developed in the context of teaching undergraduate sociolinguistics courses in a state tertiary education institute in the State of ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
Socio-historical multilingualism and language policies in Dubai
(
Routledge
, 2020 , Book chapter)
The aim of this chapter is to provide an overview of the sociolinguistic research which has been and is currently being conducted in Dubai, and has been published in the English language. After providing a discussion of ...
Research Companion to Language and Country Branding
(
Routledge Handbooks
, 2020 , Book chapter)
This is an introduction to the language and country branding volume. The aim of this chapter is to provide a critical overview of the sociolinguistic, linguistic anthropological, and discursive analytical research on ...