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Physicians' perceptions of medical representative visits in Yemen: A qualitative study
(2013 , Article)
Background: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are ...
Understanding and perceptions of final-year Doctor of Pharmacy students about generic medicines in Karachi, Pakistan: a quantitative insight
(
Dove Press
, 2015 , Article)
General objective: To evaluate the understanding and perceptions of generic medicines among final-year Doctor of Pharmacy students in Karachi, Pakistan.
Methods: A 23-item survey instrument that included a question on the ...