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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...
Evaluation of pharmaceutical industry - Sponsored educational events attended by physicians in Pakistan
(2012 , Article)
The objectives of this study were to identify and document various medical educational events attended by physicians in Pakistan. A cross-sectional study using a structured questionnaire was undertaken with a representative ...