Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "Emerging markets"

Now showing items 1-2 of 2

    • Frugal innovation in the midst of societal and operational pressures 

      Levänen, Jarkko; Hossain, Mokter; Wierenga, Marleen ( Elsevier Ltd , 2022 , Article)
      To respond to both global sustainability challenges and grassroots level needs in emerging markets with innovative solutions, firms need the capacity to operate under societal and operational pressures and skills to blend ...

    • Frugal innovation: Conception, development, diffusion, and outcome 

      Hossain, Mokter ( Elsevier , 2020 , Article)
      Frugal innovation (FI) demonstrates a new entrepreneurial landscape where small firms with limited resources develop innovations for underserved customers in low-income countries. FIs also create new markets and contribute ...