Browsing Academic by Author "Balakrishnan, Janarthanan"

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    • Metaverse marketing: How the metaverse will shape the future of consumer research and practice 

      Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; ... more authors ( Wiley-Blackwell , 2022 , Article)
      The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...

    • "So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy 

      Dwivedi, Yogesh K.; Kshetri, Nir; Hughes, Laurie; Slade, Emma Louise; Jeyaraj, Anand; ... more authors ( Elsevier , 2023 , Article)
      Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents ...