تصفح Academic حسب المؤلف "Aljafari, Abdullah"
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Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. ( Emerald , 2021 , Article)Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P. ( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
Supplier-initiated ingredient/component branding
Aljafari, A.M.; Aljafari, Abdullah M.; Brown, Tom J. ( Emerald , 2020 , Article)Purpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and ... -
The Perceived Threats from Migrants and their Effects on Government Service Equality
Maher, Amro A.; Aljafari, Abdullah M.; Maher, Ahmed ( Routledge , 2017 , Article)Governments market policies like ?products,? hoping that they will receive public support. With the increasing opposition to migrants in many countries, governments face more pressure to enact laws that favor citizens over ...