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The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
(
Emerald Group Publishing Limited
, 2006 , Article)
Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ...
The influence of attraction on internet banking: An extension to the trust-relationship commitment model
(
Emerald Group Publishing Limited
, 2006 , Article)
Purpose - This research in this paper aims to investigate and extend the trust-relationship commitment model to an internet banking setting by adding attraction as a new factor. Design/methodology/approach - The paper shows ...