Browsing Faculty Contributions by Subject "Fast food industry"
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Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
The impact of knowledge management on customer relationship management: A case from the fast food industry in Jordan
( Inderscience Ltd. , 2016 , Article)The aim of this paper is to test the relationship between knowledge, knowledge management (KM) and customer relationship management (CRM). The impact of KM on CRM is the core of this paper. KM systems are considered one ... -
Just Falafel: a success story of an international expansion
( Emerald Group Publishing Ltd. , 2013 , Article)Subject area: Entrepreneurship, strategic management and international business management. Study level/applicability: This case is intended for teaching entrepreneurship, strategic management, international business courses ...